Google Business Profile for law firms
Your Google Business Profile is
more important than your website.
Most clients never click through. They see your profile in the map pack, read your reviews, and call. If your GBP isn’t optimized and actively managed, you’re losing cases every week.
Get a GBP audit → or call (877) 434-4161
What most law firms get wrong
Three things tanking your map pack rankings.
When someone searches “personal injury lawyer near me,” Google shows the map pack: three businesses, right at the top, before any organic results. Most firms’ profiles aren’t set up to win that spot.
Set up once. Forgotten ever since.
You filled out the basics when you first opened. Maybe added a few photos. Then nothing. Meanwhile, your competitors are actively managing theirs, and pulling cases that should be yours.
NAP inconsistent across the web.
Your name, address, and phone number don’t match across your website, directories, and citations. Google sees it, doesn’t trust your listing, and your rankings drop. Most firms never notice.
No system for reviews.
Eight reviews while the firm down the street has eighty-seven. No process for asking. No response to the ones you do get. No defense when Google purges legitimate reviews during cleanup sweeps.
What we actually do
GBP management that drives cases.
Six things working together, all built around one goal: more qualified calls from the map pack.
Complete setup and optimization
Correct categories, accurate business info, proper service areas, detailed descriptions. We optimize every field Google gives us.
FEATURED
Suspension and dispute handling
GBP issues can tank your visibility overnight. Suspensions, disputes, verification problems, duplicate listings. We’ve seen it all and we know how to fix it, and prevent it.
NAP consistency across the web
We audit your name, address, and phone across all directories and citations. We fix the inconsistencies that hurt your rankings. Clean data, better visibility.
Review strategy and reputation management
Systems to ask for reviews consistently. Coaching on best practices. Fighting fake and unfair reviews through the proper channels. Restoring legitimate reviews when Google purges them.
Multi-location setup and management
Multiple offices means multiple GBPs, and Google has strict rules. We handle verification (including the dreaded video verifications), set up each location correctly, and monitor all profiles for issues.
Ranking optimization
Better categories. More reviews. Consistent citations. The right keywords in the right fields. Map-pack rankings drive serious cases, we optimize to win them.
In their words
“I had found Infocus Marketing. Since then, the phone calls just pour into our law firm in a way that they never did before.”
SUCCESS STORY
The difference
Infocus GBP vs. DIY vs. the other agencies.
There are three ways law firms manage Google Business Profile. Only one of them actually moves the needle.
DIY
Set up once, hope for the best
Miss critical ranking factors
Panic when suspended
No review strategy
Don’t catch NAP inconsistencies
One location only
Other agencies
Basic setup, minimal maintenance
Generic optimization
Send you instructions to appeal
Maybe respond to reviews
Might check major directories
Charge extra per location
Infocus Law Marketing
Active management and optimization
Custom strategy for your market
Handle suspensions and disputes for you
Review coaching and reputation management
Full citation audit and cleanup
Multi-location setup and management
The suspension nightmare
One morning, it’s gone.
You’re ranking well
Phone is ringing. Calls are coming in from the map pack. Your Google Business Profile is doing exactly what it should.
Then it disappears
One morning your listing is suspended. Google doesn’t always tell you why. Could be a policy violation you didn’t know about. Could be a competitor reporting you. Could be an algorithm change.
Your phone stops ringing
Leads dry up overnight.
Most firms have no idea
They’re scrambling to figure out what happened. The appeals process is opaque. Google’s help articles are vague. Days turn into weeks. Cases keep going to competitors.
We’ve handled dozens
We know the appeals process. We know what Google looks for. We’ve gotten profiles reinstated when the firms thought they were done. We document, file, and follow up until it’s resolved.
Better than fixing? Preventing.
We monitor your profile for warning signs and keep you compliant. The best suspension is the one that never happens.
Why reviews matter
Five-star reviews sell better than any ad.
You know reviews matter. The challenge is consistently getting them, knowing when and how to ask, and protecting them once you have them.
We coach you on best practices for asking, including out-of-the-box strategies that go beyond the typical “ask every client” approach.
We monitor your reviews constantly. When Google removes legitimate reviews during their regular purges, we track what was removed and petition Google to restore them. We help you respond appropriately to the good ones and the bad ones.
And when you get hit with inflammatory or fake reviews, we help you fight back through the proper channels.
SUCCESS STORY
In their words
“We’ve been working with John for almost two years. He’s been amazing. Our results are fantastic. He explains everything to the point where I understand it.”
Multiple offices
Want to rank in multiple cities?
You need multiple GBPs. But it’s not as simple as creating new profiles, Google has strict rules.
Virtual offices can get you suspended. Service-area businesses need special setup. Verification is a pain, especially the video verifications where you have to show your office and prove you’re actually there.
We handle the whole process: determining if you qualify for multiple locations, setting up each profile correctly, navigating Google’s verification (including the video calls), optimizing each location individually, and monitoring all profiles for issues.
And yes, we’ll prep you on exactly what Google wants to see during the video verification.
Common questions
Things attorneys always ask.
How long does it take to rank in the map pack?
Depends on the state of your GBP, your market, and your competition. In some markets, a few weeks. In competitive markets, a few months. But you’ll see improvements along the way.
Can you guarantee map pack rankings?
No. Anyone who guarantees rankings is lying. We can guarantee we’ll do smart work and give you the best shot at ranking.
What if my profile gets suspended?
We handle the appeal process. We know what Google wants to see. Most suspensions can be fixed, and the ones that can’t usually require workarounds we’ve developed.
Do you handle multi-location firms?
Yes. We’ve set up dozens of multi-location profiles, including the video-verification steps. We’ll determine if you qualify and walk you through each verification.
How it works
What happens when we work together.
Five things, in order, every time.
We audit
Your current GBP, competitor rankings, citations, and NAP across the web. We find what’s broken and what’s missing.
We optimize
Categories, descriptions, service areas, photos, citations. Every field Google gives us, dialed in.
We build review strategy
Systems for asking, monitoring, responding. Coaching for staff. Defenses against fake and unfair reviews.
We manage ongoing
We watch for issues. We make updates. We optimize for better rankings. We handle problems before they hurt you.
We add locations
If you have multiple offices, we set up each profile, handle the video verifications, and monitor all of them.
Let’s optimize your GBP
You know your market.
We know how to win the map pack.
No sales pitch. We’ll audit your current profile, show you what’s holding you back, and tell you what we’d do to fix it. If we can’t help, we’ll say so.
Get a GBP audit → or call (877) 434-4161
This isn’t for everyone
Just want a one-time tune-up
GBP rankings aren’t set and forget. Without ongoing management, Google’s changes and competitors’ activity will erode whatever we build.
Not willing to commit to reviews
Reviews are a top-three ranking factor. If your firm isn’t willing to build a review process, no amount of optimization will get you to the top of the map pack.
Hiding from Google’s verification
If you don’t actually operate from the address on your profile, Google will catch you and you’ll be suspended. We’ll be straight about whether you qualify.