SEO strategies that actually get results.
SEO has changed. Discover what it takes to get ranked at the top of Google today.
Digital Marketing For Businesses
Search Engine Optimization, commonly referred to as SEO, is an internet marketing strategy that enhances a website’s visibility in a search engine’s organic or natural search results.
When it comes to search engine results, all companies want to appear on the first page. After all, if your website isn’t part of the first page search results, then you are missing out on approximately 97% of web traffic. While it may seem like a simple enough task, however, the reality is that getting to the top isn’t as easy as it seems.
At Infocus Web Marketing, our dedicated team will utilize data-driven methods and a combination of ethical, proven Search Engine Optimization techniques and strategies to ensure that you are constantly one step ahead of your competition.
We will get you to the top, and we will more importantly keep you there.
Today more than ever Google is punishing websites that trip certain automated quality spam filters or are manually reviewed by Google’s quality team and deemed to be violating guidelines. Today making a decision on who will mange your SEO should not be taken lightly because the risks of hiring the wrong person or company is high.
With over 10 years of SEO experience you can trust us to manage and implement your firm’s SEO strategy.
Our Digital Marketing Strategies
Search Engine Optimization
When it comes to search engine results, all companies want to appear on the first page. After all, if your website isn’t part of the first page search results, then you are missing out on approximately 97% of web traffic.
At Infocus Web Marketing, our dedicated team will utilize data-driven methods and a combination of ethical, proven Search Engine Optimization techniques and strategies to ensure that you are constantly one step ahead of your competition.
We will get you to the top, and we will more importantly keep you there.
Today making a decision on who will mange your SEO should not be taken lightly because the risks of hiring the wrong person or company is high.
Content Writing
There is a saying that “Content is King”… and that has never been more true about today’s search engine climate. Google and other search engines are rewarding sites that are strategically putting out quality content that is both relevant and informative.
Our extensive experience in digital marketing allows us to create quality, reader-friendly website content that entices visitor actions and achieves maximum organic search engine results while achieving the conversion goal. We pride ourselves in keeping updated on the newest content strategies in order to excellerate your website’s brand, trust and authority.
Providing the best in quality content that clients & search engines are searching for.
We utilize our knowledge of every industry we participate in and execute the best practices of content marketing to communicate practical and substantial information to your potential clientele. We do this in an accurate, effective, and straightforward manner specific to your niche market.
PPC Management
A Pay Per Click campaign is a powerful and essential marketing strategy for every business. Whether they may be launching a brand new website, or who are still waiting for Search Engine Optimization to take effect. PPC advertising is the most accountable form of advertising. We can work with any budget, big or small, to maximize your paid traffic.
Our PPC Management services get you instant visibility.
We will strategically set up and manage your business’s ad campaign to ensure that your listings are enhanced for high placement, that your ad text is appropriately customized, and that you maximize the number of clicks that lead to your website at the lowest possible cost per click.
We also run phone tracking, commonly known as “Call Only” campaigns. Using this strategy we gauge the ROI of your website to call traffic and adjust accordingly. We keep ourselves current with the latest techniques and trends in this complex, ever changing industry, and effectively make good use of this knowledge. We bring capable, qualified, high-quality prospects directly to your website through various avenues.
Local Search – Google Places
Now, more then ever, people find local information through search engines such as Google instead of traditional forms of media such as yellow pages, newspapers, and classified ads. In fact, Google states that approximately 97% of consumers use the Internet to search for local businesses.
Google’s Google Plus Local is currently the biggest and most important local engine used by people around the world to search for local businesses. Inexperienced SEOs are weeded out quickly when it comes to local search as Google Plus Local is plagued by data issues and is a literal minefield where inexperience is quickly and easily exposed. Get things done right the first time around. It will be far more costly to fix and set your properties correctly afterwards, then it will be to hire an experienced SEO from the beginning.
We give your businsess the best chance to appear high in Google Plus Local.
And if you (or a previous marketing company) has gotten your business listing into trouble with data issues, merges, duplicates or suspensions, we will provide the skilled support you need to troubleshoot and recover.
Social Media Marketing
Infocus Web Marketing enables you to implement a manageable yet comprehensive social media presence that is branded and customized for your law firm.
We will use numerous tried and tested strategies and techniques to help you increase your online presence, cultivate relationships, and expand your professional network. These tools can also allow you to keep a close eye on your competitors.
Social media marketing is not something that should be underestimated.
More and more lawyers are using the power of social media to garner exposure, as well give Google and the other search engines what they are looking for. Whether you are in need of just social media branding or complete outsourcing for your social media activities, Infocus Web Marketing has just what you need to get your firm to make its mark online.
Video Marketing
Trust and comfort are among the most important factors when it comes to searching for an attorney to work with. Video marketing enables you to put people at ease before they even call you for an appointment, and allows you to introduce your firm and your services in the quickest, and least intimidating manner possible.
Let us help you introduce your law firm to potential clients in a lively and engaging manner.
Ultimately, we aim to provide you with video marketing services that will not only leave a professional, powerful, and positive impact on both your current and potential clients, but that will turn your online traffic into dramatic conversion rates.
Infocus Web Marketing offers a wide range of affordable and high-quality video marketing services for law firms, including video conception and pre-production, production, post-production, editing, and search engine optimization.
